Interview with AXIORY CEO Roberto Ambrosio | Philosophy at 15 Years, the Max Account and Gold Leverage of up to 2,000:1

For me, our core philosophy begins with respecting each individual client behind every account. Clients commit their own money, time and attention to trading. We have a responsibility to engage with them sincerely.

Our role is to provide reliable service, present trading conditions clearly, and listen carefully when something needs to be addressed. Client satisfaction comes from everyday experiences: whether questions receive helpful answers, whether costs are understood, and whether concerns are handled fairly.

We cannot remove market risk, nor can we promise any particular trading outcome. What we can do is support the environment in which clients make their decisions. Fifteen years on, I believe it is essential to build trust through a consistent approach, especially in difficult circumstances.

The biggest change is that the range of expectations placed on brokers has broadened. Clients now expect convenient access across devices, a variety of platforms and instruments, and simple account management. While advances in technology have made many things easier, they have also made market movements feel very “real-time”.

That “real-time” nature comes with responsibility. Making trading easier should go hand in hand with making its costs and risks easier to understand.

We believe we should maintain an attitude of listening to clients and taking responsibility for the quality of our service. Even if a client’s question is a basic one, it deserves the same patience and respect as one from a client with many years of experience. As the business grows, we will continue to strive to maintain this kind of attentive service.

I look at the trading experience as a whole. Tight spreads matter, but so do execution, platform reliability, commissions and overnight (swap) charges. Traders need to understand how these elements interact.

We focus on improving pricing and execution quality while keeping conditions easy to understand. I am cautious about claiming that any trading environment is “perfect”. When markets are moving sharply or liquidity is limited, spreads may widen and orders may be filled at prices different from those expected. That difference can work either for or against the trader.

I believe quality also shows in how we respond when clients question an execution. It is essential to take concerns seriously, examine the available information and explain the outcome clearly. This is extremely important in customer service.

The idea behind introducing the Max account was to offer another option for traders who need different margin conditions for particular trading styles. However, these specifications require careful explanation, especially for less experienced clients.

Higher available leverage reduces the margin required to hold a given position. If this is used to increase trade size, losses can grow quickly relative to the account balance. This upper limit is simply the maximum available; it does not mean clients must use leverage up to that limit. Likewise, a 0% stop-out level is the account’s forced-liquidation threshold, not a protective measure that prevents losses of account funds.

Using this type of account would require a clear understanding of the risks one may face, sufficient financial capacity to bear losses, and a disciplined approach to risk.

The purpose of this initiative is to offer eligible clients more flexibility in the margin required for gold positions, within the applicable leverage tiers. That said, a lower margin requirement does not reduce the risk of the position itself, so I want to explain this point carefully.

For the same position size, however little margin is needed to hold that position, the same move in the gold price will produce the same trading profit or loss. If a client uses the available leverage to hold a larger position, the financial impact will be correspondingly greater.

When considering feedback on mechanisms like this, we need to weigh both their usefulness and clients’ level of understanding. Our responsibility is to explain clearly how the conditions apply, including how available leverage changes according to equity, so that clients have flexibility while clearly understanding the risks.

First, traders should start by considering what kind of trading they plan to do: which instruments they understand, which platforms they can use confidently, how often they intend to trade, and how much risk they can tolerate.

Next, compare the total cost structure, including spreads, commissions and overnight charges, as well as the margin and stop-out conditions. The account name alone will not tell you these differences, and the maximum available leverage is not a measure of suitability.

For traders who are still learning, an easy-to-understand structure and a clear picture of potential losses are extremely important. Experienced traders may have specific requirements regarding execution conditions or platforms, but experience does not eliminate risk. Demo accounts are useful for learning how things work, but they cannot fully reproduce the financial and psychological pressure that comes with trading real money.

In my view, campaigns are strictly secondary; the first priority should be the quality of service. Clients should be able to evaluate a broker on its trading conditions, reliability and client service, without being rushed by temporary promotions.

With credit bonuses, transparency is especially important. Promotional bonuses may be subject to restrictions, expiry dates and withdrawal conditions. These details deserve as much attention as the bonus amount displayed. Unless it is actually the case, a bonus must not be presented as if it were equivalent to withdrawable cash.

From a risk perspective, promotions should not encourage clients to deposit beyond what is comfortable for them or to take larger positions than they originally planned. A client’s decision to pass on an offer, or simply to wait and see, should also be respected. I believe long-term satisfaction comes only when clients can make decisions based on sufficient information.

One thing I have learned is to be careful about assumptions. Even two people living in the same place can differ greatly in experience, financial circumstances and expectations. Listening to each individual is more useful than sorting people into groups and assigning them characteristics.

Specific needs vary from person to person: language, how they prefer to receive support, familiarity with platforms, and how much explanation they find helpful. Our role is to understand those differences while maintaining a consistent standard of service.

The expectations most widely shared among traders are clear. People want clear information, courteous treatment, and the assurance that their views will genuinely be taken into account. They also greatly value an environment in which they can ask questions without hesitation. I believe creating that kind of environment is an important element in building relationships based on trust.

I would like people to understand how we view responsibility. Providing access to the markets also means explaining costs clearly, being candid about limitations and responding sincerely to questions. I hope traders will make decisions at their own pace.

When comparing brokers, I would like people to pay attention to practical points such as the contracting entity, how client funds are handled, withdrawal conditions, trading costs and the complaints procedure. These are the points that help in making an informed comparison.

Also, look at how clearly a company explains things when the answer is complex or not what you expected. That often tells you more than advertising copy. You should not need to start trading first in order to receive a proper explanation, and you should never be rushed into a financial decision before you understand the details.

Looking ahead, I believe our priorities should be practical ones, just as before: reliable technology, clear information, prompt support, and clearer explanations of how each trading feature affects risk. New services, too, should be evaluated from the perspective of how they change clients’ actual experience.

I am personally interested in innovation. However, I believe our responsibility is to make it understandable and genuinely useful. Adding new features also means explaining their limitations and listening to your feedback.

To everyone who has read this far, thank you for your time. I am also sincerely grateful for your interest in our services. Please take the time to learn, do not hesitate to ask for explanations when something is unclear, and approach trading with an understanding of what is comfortable for you. Waiting to see how things develop, reducing risk or stepping away from trading are all perfectly valid decisions. Our responsibility is to respect those choices and to continue living up to the trust you place in us.